This touhou project paper toy “Hina Kagiyama” is designed by Ponta, and Graphig Template from Nasos. Hina Kagiyama is the leader of the Nagashi-bina doll army whose job is to scare off lost Humans who get too near to the Youkai Mountain as well as gathering their misfortune.
When Hina sees the heroine nearing Youkai Mountain during Mountain of Faith she attempts to scare her off. This isn't because Hina is cruel, she's actually trying to help the heroine who she thinks could be harmed on such a dangerous mountain. However, regardless of her good intentions and claims of being a friend to humans, the heroine isn't too happy with Hina getting in the way and must defeat her.
In Mountain of Faith's official art, Hina has aquamarine hair and eyes. Her hair is decorated with red bows and white frills. Part of her hair is tied under her chin with a bow as a sort front ponytail. She wears a red dress which is darker around her middle and lighter on the bottom. The dress also has white frills on the bottom and an enormous white kerchief on top. The bottom of her dress is decorated with a similar aquamarine swirl resembling the "厄" (misfortune) kanji at the bottom. As footwear she has knee-length black cross-laced boots similar to Alice Margatroid's.
At the fight Hina is spinning during all her spell card attacks. And apparently it is her speciality, as explained in The Grimoire of Marisa. This is also seen in Double Spoiler.