This cute paper toy is the Toro Inoue cat (aka Sony Cat), a fictional character created by Sony Computer Entertainment, the papercraft is created by moku. Toro is an anthropomorphized cat who participates in numerous events and tries to act like a human. Toro first appeared in the PlayStation game Doko Demo Issyo, and has since appeared in every PlayStation platform. While not as popular in the west, he serves as Sony's mascot in Japan.
The character, an anthropomorphized Super Deformed design style white cat, is characterized by its big, trapezoid-shaped face, a rectangular-shaped body, and its vast variety of face expressions. Toro's family name originated from a debugger called Toro 'Inoue'.