This paper toy is the My Melody, the papercraft is designed by Taufiq Hidayat. My Melody is one of the many fictional characters produced by the Japanese company Sanrio. The character looks like a bunny and always wears a red or pink hood. It is especially popular in Asia and can be found on children's toys and merchandise.
On April 3, 2005, an anime series produced by TV Osaka started to air on TXN television stations, see Onegai My Melody. This Anime also recently spawned a video game for the titled Onegai My Melody: Yume no Kuni no Daibouken. The game relies heavily on a feature of the DS which requires the player to blow air into the microphone of the unit. You guide My Melody through timed levels by jumping and using her umbrella to float around and avoid enemies and Dragon Ball Z villains, Red Ribbon Army soldiers, Saibamen, Cell Jr.s and Frieza's soldiers, the Z Fighters and Goku are the only ones to defeat enemies and gather Ki. The game also has unlockable content, such as music, pictures, and mini games.
A second game was also released for the titled My Melody Angel Book ~Denshitechou & Enjoy Game~. The games primary function is as a day planner designed for young girls to keep track of appointments, class schedules, and mini diary entries. There is also a profile card outlining hobbies, zodiac signs and other fun info to share with friends. The other aspect to the game is a variety of game types that are linked up. First you must gain points from a roster of simple mini games which rely heavily on using the stylus to cook food, do laundry, catch musical notes, or play a slot machine. The better score in these games, the more points to amass on your stamp card. These points can then be used in a "shop" to buy clothing for the "dress-up" featurette, or to buy goodies for the "pet" featurette in which you must take care of My Melody, Piano, Kuromi, and Baku and send them on walks to unlock new content.