These two paper toys are Jay and Silent Bob, the papercrafts was designed by Toy a Day. They are fictional characters, as a fictional universe created and used in most films, comics and television programs. There are other paper toys of Jay and Silent Bob at the site: "Jay and Silent Bob Free Paper Toys" and "Silent Bob Papercraft".
Jay and Silent Bob have appeared in most of Smith’s films with the exceptions being Jersey Girl, Zack and Miri Make a Porno, Cop Out, and Red State. In Smith’s universe, the characters are shown spending most of their time selling marijuana in front of the convenience store in the Clerks films. In Clerks: The Animated Series, they were also shown selling illegal fireworks.