This papercraft is a Fullspot O Clock Watch, created by paperdiorama.com. Fullspot is an Italian fashion brand of watches and accessories, was founded in 2009 and its products were first exhibited at the Milan International Exhibition in 2010. Fullspot can be found in over 50 countries worldwide. After releasing the O clock, Fullspot released a pocket watch, the O chive and a range of bags, the O bag. They opened their first branded store in 2011 in Venice.
Every product made by Fullspot to date has had an 'O' in front of the product. This comes from the first of Fullspot's products which was named the 'O Clock' much like the usual why of expressing the time in English. The company kept the 'O' as a way of identifying its products much like the 'i' in Apple products.