This paper toy is a british swimmer from Team GB, it is a 2012 Olympics Papercraft, the papercraft is designed by sally. Team GB is the brand name used since 1999 by the British Olympic Association and British Paralympic Association for their Great Britain Olympic team.
The brand was developed after the 1996 Summer Olympics and is now a trademark of the BOA. It is meant to unify the team as one body, irrespective of each member athlete's particular sport. It forms part of a marketing strategy, where its brevity is seen as beneficial. The brand is seen as controversial by some for focussing on Great Britain, at the expense of Northern Ireland, the Crown dependencies and those British Overseas Territories represented by the BOA, with critics suggesting it be changed to Team UK, something the BOA has so far rejected.